3 examples of cold emailing to obtain appointments in 2025

We promise you one thing: in 2025, cold emailing remains a powerful strategy for obtaining qualified meetings. 

But succeeding in this exercise requires much more than just sending emails. A good formula is based on three pillars: a clear value proposition, precise targeting and...personalization! 💎

This is where things like segmentation and creating a well-thought-out sequence make all the difference.

Each email must capture attention in a few seconds, while providing a reason to respond. 

No more generic messages: a suitable template and well-calibrated writing techniques can multiply your conversion rates. 

Whether you are in marketing or sales, these principles apply to establishing a real connection with your prospects. 🤝

This article offers you concrete examples of cold emailing that really work. 

Learn how to write messages where you'll get responses, how to structure an engaging sequence, and how to turn every send into an opportunity. With good practices and a little creativity, landing appointments will only be a question of method.

Introduction au cold emailing et son importance

What exactly is cold emailing? This is an email sent to a prospect who does not yet know your company, with the aim of arousing their interest. 

Unlike spam, cold emailing is based on a strategic approach: a well-thought-out campaign, a clear objective and adapted tools to generate quality responses. 

It is the first step that opens the way to a commercial relationship.

Why is cold emailing important for sales teams?

Sales teams know that attracting the attention of a potential customer is never easy. 

Why is cold emailing essential?

• It provides fast and broad reach to reach new prospects
• It allows you to approach decision-makers who are difficult to reach 
• It integrates easily with the tools and methods already used by the team
• It is measurable, which helps to adjust actions regularly for consistent results

With a well-structured email and a targeted campaign, the impact is often immediate.How does cold emailing help get more sales meetings?Good cold emailing is more than a message: it is a strategic action. A well-targeted prospect and content that meets their specific needs increase the chances of getting a response. On average, the response rate for a cold email is between 1 and 5%, depending on the interest and personalization of the message. By presenting a benefit, your email stands out and arouses interest. It’s not about selling directly but about making people want to know more.For more advice discover our complete guide to cold emailing to explore the subject in more depth and succeed in your campaigns.How to create a cold emailing sequence?A cold emailing sequence is a set of emails designed to capture the attention of a prospect and get them to act. The idea is based on making contact followed by strategic follow-ups. Each step must meet the specific needs of the recipient.Here are 4 key steps for a successful streak: 

• The first contact: a simple introduction, with a specific offer, showing that the prospect is not just a name on a list. A clear CTA (call-to-action) to encourage action.
• Strategic follow-up: A reminder after a few days, with additional information or example to maintain interest. Avoid repetition and add real added value.
• The Last Attempt: A “last” message to encourage final action. A way to leave a positive impression, even if the prospect does not respond.

An effective sequence does not consist of multiplying emails. Each message must be thought out for the person who receives it. You will rarely get good results with a generic template. A well-constructed campaign is based on clear, tailored messages sent at the right time.Also, quality takes precedence over quantity: it is better to send 3 rewarding emails than 10 without interest! ‍

How to use AI to write personalized cold emails?
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AI is not a magic wand, but a powerful tool to improve your cold emailing campaigns. The first thing to know is that AI can help you write prospecting emails that capture interest from the first lines. Thanks to data collected on a website, LinkedIn, or even an analysis of your prospects, it allows you to create more relevant messages.Technique to take advantage of AI in your emails

• Personalization at scale: AI uses information like the prospect's industry, role or challenges to craft emails tailored to each reader. This avoids the copy and paste trap. And it can do it for all your prospects at the same time!
• Intelligent automation: by combining AI and CRM tools, sending messages to a large number of prospects becomes simple, while maintaining a human touch
• Adding social and visual proof: integrating elements like an image or references to existing customers improves the impact of your emails. This evidence builds prospect confidence.

Optimize the relevance of emails with AI

‍Thanks to AI, it is possible to make each message feel like a unique and authentic conversation. For example, mentioning a competitor, offering a personalized demo, or highlighting a specific product or service shows that you understand the prospect's needs. AI also helps you find a clear CTA that pushes the reader to take action, whether for a call, an appointment or clicking on a lead magnet. All while maintaining effective automation that never compromises the quality of the message. Examples of successful cold emailingHere are 3 examples of tested and successful cold emailing: Example 1“Subject: What if you wrote your content in 1 hour per week? Hello [first name],Based on what we've observed with our clients, your salespeople waste 15-20% of their time researching or creating marketing content. This represents a significant amount of time spent away from core sales activities. - [present the solution] Results indicate that this helps sales reps share content relevant to your key personas. What do you think about discussing it for 15 minutes? Sincerely,"Analyse :

• Eye-catching subject: the subject highlights a time saving, a subject that captures the prospect’s attention
• Clearly identified problem: wasted time researching and creating marketing content, a major pain point for salespeople
• Value proposition: the solution helps reduce this time and improve business performance
• Call to Action (CTA): a quick call to discuss the solution

Adaptation for different sectors:

1. Healthcare sector: Offer a solution for automating medical reports, allowing healthcare professionals to focus on their patients
2. Education sector: Suggest an educational document automation platform allowing teachers to free up time for interaction with students.

Example 2Hello [Prospect Name],I just read your [article/blog/podcast] on [site name] about [topic], and I appreciated the points you made about and [y].
I am contacting you because I would like to know more about [specific point]. This is a problem that my company, [company name], solves and has experience with. Would you be willing to receive a call to discuss this further? Sincerely,"Analyse 

• Personalization: the email references an article or blog the prospect wrote, establishing a personal connection
• Clear value proposition: the message highlights a problem the company can solve, highlighting the company's expertise
• Clear CTA: Call invitation to discuss in more depth

Adaptation for different sectors:

1. Sustainable development sector: Reference an article on energy management and propose a solution to improve energy efficiency in buildings
2. Finance sector: List a blog on investment trends and offer tax optimization or portfolio management solutions.

Example 3Subject: What if your teams sold 20% more? Hello [First name],Are your salespeople spending too much time on repetitive tasks, to the detriment of prospecting? This can lead to lower performance and missed opportunities, especially in competitive markets. With [Your Solution], we help businesses like [Referring Customer] automate these tasks and focus their efforts on conversion. Can we discuss this in a short call? Sincerely,"Analyse

• Problem identified: lack of time for prospecting due to repetitive tasks.
• Agitation: Highlights the negative consequences of this issue, including reduced performance
• Solution: the solution presented is concrete and shows tangible results
• Direct CTA: invitation to discuss the solution during a quick call

Adaptation for different sectors:

1. Marketing sector: Offer a marketing campaign automation tool to free up time for sales teams
2. Logistics sector: Suggest a solution to automate inventory management and improve delivery efficiency

How to use a cold email template?A well-used cold email template can make all the difference in your prospecting campaigns. The objective is not to copy and paste a text, but to adapt it to engage the recipient to read and respond:

• Personalization that reflects your prospect’s specific needs makes all the difference. This may involve a detail about their sector or a problem they encounter.
• A clear and well-structured value proposition helps achieve a better response rate. The idea is to immediately show what your offer can bring.
• Paying close attention to criteria like deliverability ensures your email lands in the inbox, not spam.

By using these tips, you maximize your chances of success. The templates are just a starting point. Adding your touch, taking care of the tone, including a clear CTA reinforce the impact of your prospecting technique. What are the best practices for cold emailing?Sending a cold email is like making a first impression: everything happens in a few seconds. To be successful, you have to keep things simple, clear and tailored to the person you are contacting.An attention-grabbing start makes all the difference. Mentioning a specific detail about the recipient or their company shows that your email is not an automatic send. A clear proposal, which explains how you can help, makes you want to read until the end.✅ Good practices:

• Short and direct email subject lines
• A clear structure: an engaging introduction, added value and an ending with a precise CTA.
• A personalized message to show that you understand the recipient's needs
• Strategic follow-ups, but not too insistent

❌ Mistakes to avoid:

• Emails that are too long or too complex
• Impersonal messages that look like copy and paste
• Forgetting to add a clear CTA to invite the reader to take action

Each email should have one objective: to help your contact see how your solution meets their needs. By following these tips, you increase your chances of getting a response and initiating a conversation that can lead to a real opportunity.How to optimize your cold emailing campaigns Optimizing cold emailing can boost your results and have better response rates. Here are some simple tips to achieve this:Tools and software that can optimize your campaignsUsing tools like Lemlsit, Hubspot or Humanlinker can make managing your campaigns much smoother. These platforms allow you to automate the sending of emails and monitor the engagement of your prospects in real time. In addition, they offer personalization options that make your emails even more impactful.

• Automation of sending and tracking emails
• Analysis of results using opening and click rates
• A/B testing to test different approaches.

PS: Humanlinker is an all-in-one tool. To test, click here 👇

Test and analyze the results of your campaigns

‍Analyzing the results is crucial to knowing what works and what doesn’t. Tests, like A/B tests, allow you to compare specific elements of your emails, such as subject lines or calls to action. By using these tests, you can improve future campaigns based on the data collected.

‍Continually improve your campaigns

‍Previous results should be used to adjust and improve each campaign. Monitoring response rates and opening rates allows you to identify patterns and adapt your strategy based on feedback. Adjusting calls to action or sending frequency can strengthen the impact of your campaigns over time.How to improve the response rate of cold emails?It’s not just about increasing the number of mailings, but also about creating a message that gains the prospect’s interest. By adjusting things like tone, value proposition, and the angle of your approach, your chances of receiving a response increase.Some essential elements to keep in mind to increase your chances:

• Personalization: Mentioning a detail specific to the person or their business shows that you didn't just copy and paste it into a list
• Impactful subject: an intriguing subject or question arouses curiosity and encourages people to open the message
• Clear CTA: The recipient needs to understand what to do next, whether it’s making an appointment, responding, or visiting a link
• Timing: do not send your email on a Sunday evening, but opt ​​for days of the week when attention is more available.

What are the pitfalls to avoid in cold emailing?

‍For your cold emailing to work, certain traps must be avoided:

• Length: If your email is too long, it may never be read. Get straight to the point.
• Lack of social proof: Without social proof, your message lacks credibility. Don’t forget to mention testimonials, results or known customers to reinforce your point.
• Message too generic: a message that seems to be sent to everyone will not attract attention. Personalize it to make it relevant to the recipient
• No clear CTA: If the recipient doesn't know what to do after reading your email, they may not respond. A clear call to action is essential.

 In summary, a successful cold emailing campaign in 2025 relies on several key elements: personalization, clarity and adaptation of your message to your audience. A cold email template can be useful, but it must be adjusted according to the target, the sector and the objectives. Don’t mindlessly copy and paste, but personalize each message to drive engagement. Social proof, conciseness and a clear call to action are essential to capture the attention of your prospectsTools and tests such as A/B testing allow you to refine your campaigns and constantly improve the results. Analyzing returns and adjusting your shipments is crucial to optimizing your efforts. Finally, avoiding common mistakes like messages that are too long or impersonal makes all the difference. Well-mastered cold emailing can become a powerful lever to achieve your commercial objectives To test a personalized cold emailing campaign, try Humanlinker 

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