How to automate sending Linkedin messages in 2025?

Why should you read this content? Because what to automate Sending messages on LinkedIn is like having a 24/7 assistant working for you. Do you want to know how it works, which tools to choose, and above all, how to stay authentic? we explain everything to you.

In 2025, LinkedIn is still the place to be to create connections. But let's be honest: writing message after message takes a lot of time. 

This is where LinkedIn automation tools come into play. They allow you to segment your targets, personalize your direct messages and integrate all of this into a fluid and effective strategy.

The idea is to combine intelligence and simplicity. You let technology handle the repetition, while you focus on what matters most: building relationships. Here, no jargon or long speeches, just tips and best practices to optimize your prospecting.

So, ready to discover how to automate without losing your personal touch and saving precious time? 

You'll see, it's much simpler than you think.

Why automate your messagesges LinkedIn ?

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Automating your LinkedIn messages is like adding a superpower to your prospecting. The platform has become a pillar for connecting with a professional network and creating opportunities. 

But let's be realistic: spending hours writing and sending messages manually seriously limits your productivity. Automation is a complete game changer.

The importance of LinkedIn in commercial prospecting

Every day, thousands of professionals use LinkedIn to find partners, clients or simply increase their visibility. With a strategic approach, the platform becomes a powerful tool to reach your targets on a large scale.

• Makes it easier to reach key decision-makers
• Optimizes monitoring thanks to smooth management of exchanges
• Strengthens productivity by freeing up time for higher value-added tasks.
• Offers precise analysis of your campaigns to identify what works best

How LinkedIn Message Automation Gets More Meetings

Automating doesn't mean sending generic messages to everyone. The best tools rely on advanced features, often boosted by artificial intelligence, to personalize your approaches. This improves relevance and increases your chances of converting a message into an opportunity.

With proper use, you can manage multiple accounts, track responses, and optimize your campaigns effortlessly. Some tools even offer a free version to test their main features before moving up a gear.

Automation allows you to reach your professional network effectively without sacrificing the quality of exchanges. A well-targeted, well-timed message can open doors you thought were inaccessible. 

What if you could get more meetings while working less? This is the promise of an automated LinkedIn strategy!

What are the advantages of automating messages on Linkedin?

Automating messages on LinkedIn is an opportunity to save time while improving your prospecting. With dedicated tools, you optimize each step of your strategy and obtain results faster. It’s not just a question of simplicity, but also of efficiency.

Benefits of automation:

• Automation of repetitive tasks such as reminders and follow-ups and considerable time savings
• Personalized messages, adapted to each target to increase the response rate
• Reduced time spent on daily campaign management
• Marketing automation that structures your actions and boosts productivity.
• Real added value with measurable and concrete results

According to LinkedIn, automation has resulted in "a 14.5% increase in sales productivity"

Automation isn’t just about sending messages. It also allows you to analyze your performance in real time and adjust your approaches based on feedback. It’s a powerful tool for optimizing your results while simplifying the process. 

By centralizing your efforts, you free up time for high-impact tasks, like building relationships or refining your strategies. 

The objective? Better performance with intelligent tools that adapt to your specific needs. 

And the result of all this? Your prospecting gains in fluidity, efficiency and impact. You improve your organization and your messages reach the right target, at the right time.

• Boosted productivity
• Better management of your resources
• A strategy that brings you closer to your goals

LinkedIn message automation is much more than just a tool: it’s a method to reduce wasted time and turn each interaction into a potential customer. No more need to choose between efficiency and personalization: with good practices, the two complement each other.  

How to automate messages on LinkedIn?

LinkedIn message automation has evolved significantly in recent years. In the past, it was enough to create a generic LinkedIn message and send it to a large number of contacts without any personalization. It was the time when LinkedIn automation was synonymous with volume, without focusing on the quality of interactions. Automation tools were less sophisticated, and strategies often boiled down to sending identical messages to everyone, regardless of their profile or sector of activity. It was still quick and convenient, but the response rate was often low.

• Creation of a standard message without taking into account the specificities of each recipient
• Mass sending of messages following a simple sequence, often a connection request, followed by an automatic response after acceptance
• Basic tools to send these messages often without integrated intelligence

This method was effective for quick prospecting campaigns, but it was limited. Messages on LinkedIn lacked engagement, and prospects weren't interested in impersonal conversations.

What has changed with modern tools

Today, LinkedIn message automation has taken a turn. It is possible to personalize messages while automating the process. Modern tools integrate advanced features that make it possible to precisely target the right people and adapt messages according to the characteristics of each profile. These are no longer automatic responses, but real conversations that adapt to the behavior and interests of prospects. 

• Advanced automation tools with segmentation options to personalize messages based on contacts’ industry, location or role
• The use of automated messaging with dynamic sequences that adapt according to the responses received
• An ability to integrate variables into messages (first name, company, position, etc.) to give a personal touch to each interaction.

This new generation of automation tools allows you to remain efficient while improving the quality of prospecting. LinkedIn automation then becomes much more than just a way to send mass messages: it becomes a way to build lasting connections with target prospects.

It is therefore possible today to create personalized sequences, send perfectly tailored messages while optimizing productivity and increasing the response rate. The automation of repetitive tasks is no longer a barrier to communication, but a lever to improve your large-scale prospecting

With channels built into modern tools and the ability to use browsers to manage multiple accounts, automation has been a game-changer for prospecting professionals. 

Using these tools correctly gives you a powerful way to boost engagement without sacrificing effectiveness. With automated messaging, you can now reach a larger number of prospects while maintaining a personalized and effective message.

Here is an example of a personalized message: 
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How to personalize automated messages?

Automating messages on LinkedIn may seem like a good idea to save time. But without customization, it can quickly become a hassle, right? A generic message sent all the time doesn't really create a connection with your prospects. 

Fortunately, there are ways to make messages unique so they look as natural and impactful as a handwritten message. No need to sacrifice efficiency to get results

Some simple ideas:

• First and last names : the basis! By mentioning your prospect's first or last name in a message, you already make the exchange a little more human. The tools make it possible to automatically fill in this information, which gives a tailor-made message.
• Personalized welcome message : as soon as a prospect accepts your connection request, a personalized welcome message can make all the difference. 
• Targeted follow-up message : after an initial contact, a well-calibrated follow-up message, which takes into account previous interactions, is a good way to move forward in the conversation.

With message personalization, it’s no longer a matter of sending a generic message to a list of contacts. The objective is to target your audience more precisely and to adapt to the context of each prospect.

Message personalization can be done at different stages of the process:

• During the initial sending, with adaptation of the content according to the profile and needs of the contact
• In the types of messages sent after the first interaction: follow up with a prospect or provide additional information.

This is not limited to just a personal touch but allows you to target and understand the context of the prospect to engage them in a real conversation. The idea is to make each message resonate with whoever receives it, rather than making it feel like a number in a long list

The end goal is simple: adapt the content to have more impact and increase the chances of responses. 

What are the best practices for automation?

Automating on LinkedIn may seem simple, but it takes a bit of strategy to really create meaningful conversations. The objective is to save time while maintaining a human and engaging tone

Things to take into account when writing automated messages

Understanding who you are talking to and what interests them is essential. Audience segmentation allows you to tailor conversations so that they resonate better with each group.

• Personalization that includes elements such as first name or target company
• A clear structure, with a warm welcome message and well-spaced follow-up messages.
• Regular A/B testing to adjust words or formulas and understand what really captures attention

With these actions, I guarantee your posts won't look like generic copy-paste.

Mistakes to avoid when automating your LinkedIn messages

Certain pitfalls can quickly reduce the impact of your strategy. Poorly targeted or too frequent messages often undermine the initial objective.

• Generic messages that give the impression of a mass sending without individual consideration
• A lack of a clear storyline, or follow-up messages lack logical continuity
• Excessive use of automation tools which can give a cold or robotic impression
• A poorly planned workflow that floods prospects with unnecessary or repetitive messages

The importance of personalizing automated messages

A personalized message shows that you took the time to understand who you are speaking to. 

Modern automation tools allow content to be adapted based on context or audience segmentation. This makes exchanges more natural and increases your chances of getting a response. 

Without personalization, automation is just a series of ignored messages. 

With it, each interaction becomes a real opportunity to connect with your prospects. 

What types of messages can be automated?

Automating messages on the LinkedIn social network is not limited to prospecting. Different use cases allow you to fully exploit this functionality while remaining relevant and effective. Whether for recruitment, prospecting or other objectives, each type of message has a specific role to play in your communication strategy.

Different use cases for your automated messages

• Recruitment : When you're looking to attract new talent, automation helps simplify connection requests, make an initial contact, then track the engagement of each potential candidate. Example :

• Follow-up message: after a first contact or an initial discussion, automation makes it possible to plan follow-ups in due time, thus avoiding forgetting while remaining present without being too insistent
• Connection requests: Sending connection requests with a personalized message is more effective when they are automated. This can help you connect with new people quickly without neglecting personalization
• Refusal message: Automation also allows you to send a polite and respectful message when an opportunity doesn't materialize, without having to write each response manually. 
• InMail : Sending InMail messages to initiate more specific conversations is a good way to reach a wide range of prospects with a well-targeted direct message.
• Message d’absence : When you are busy or on leave, an automatic absence message can inform your contacts while offering them a time limit to get back to you. 
• Lead magnet : When you offer free content, you can retrieve the list of contacts who requested the content and send it to them automatically. 

What tools to automate LinkedIn?

When it comes to automating LinkedIn, several tools allow you to optimize prospecting while simplifying message management. From all-in-one software to chrome extension, each platform has its own advantages, and choosing the best automation software depends on each person's specific needs. But which are the most effective?

Popular tools for automating LinkedIn

Some software stands out from the rest to facilitate the automation of your actions on LinkedIn, while maintaining fluid and intelligent communication with your prospects. 

Here are some interesting examples:

Crazy : allows you to automate the sending of message and email invitations, while ensuring the security of your account. It also offers automated lead tracking and a specialized prospecting AI series to optimize your campaigns

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PhantomBuster : Offers more than a hundred “Phantoms” and “Flows” to automate various actions on social networks, including LinkedIn. It allows you to collect data, automate tasks and integrate these actions into your prospecting processes

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Humanlinker : Combines AI with a personalized sales approach to help supercharge your pipeline and close more deals. It offers B2B lead recommendations, phone number and email enrichment, comprehensive lead analysis, and multi-channel engagement features.

Software, a Chrome extension, or a complete platform?

Depending on what you're looking to accomplish, choosing between a full platform or a simple Chrome extension can be a real consideration. For example :

• Chrome extensions are ideal for those who want quick and easy integration. These tools allow you to manage actions directly from your browser, without having to go through external applications
• Complete platforms offer a more robust and personalized solution to manage your campaigns from A to Z, from sequence creation to performance analysis

Whether you opt for a free trial or a paid plan, each platform offers an intuitive interface to easily configure your automation steps and track the effectiveness of your messages. The automation system integrated into this software allows you to manage your repetitive tasks while remaining focused on the essential: conversation and engagement with your prospects.

PS: Humanlinker is a platform AND a Chrome extension, to allow you to manage all of your prospecting actions in a single tool. 

• ​Knowledge of prospects thanks to DISC 
• Writing personalized messages using AI 
• Sending your sequences automatically 
• Data and analysis of your actions

It's free to try, and all you have to do is click here 👇

Successful Examples of LinkedIn Post Automation

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Through these examples, Humanlinker applies the DISC tool to understand prospects and make messages unique.

DISC is a template that personalizes and optimizes LinkedIn message automation, based on four key elements:

• Data : collecting information about prospects
• Intentions : understanding prospects’ motivations
• Signals: analysis of recent prospect actions
• Knowledge: using past information to refine messages

It analyzes prospect data, identifies their intentions through interactions, and adjusts messages based on these signals. This leads to more concrete results with analyzes to optimize campaign performance:

How to avoid LinkedIn restrictions when using automation tools?

Automating messages on LinkedIn can really boost your prospecting, but be careful of the platform's restrictions. To avoid bans and keep a healthy profile, there are a few simple rules to follow:

• Avoid using several tools at the same time: Using multiple automation tools simultaneously can send suspicious signals to LinkedIn. It's better to choose just one and configure it correctly.
• Prioritize All-in-one tools (like Humanlinker): a tool that brings together several functionalities under one roof not only offers better management of your campaigns, but also prevents LinkedIn from detecting excessive use of different tools.
• Message number limits: LinkedIn limits the number of messages and connection requests you can send: 100 connection requests per week. It is essential to respect these limits so as not to be perceived as spam.
• Have an active account before: a profile that is active and well connected with regular interactions is more likely to be respected by LinkedIn. Basically, the more “natural” your account is, the less risk of restrictions
• Avoiding user reports: the basis here is to be respectful. If you use overly aggressive or pushy techniques, you risk attracting reports. Make sure your messages are relevant and well received.

To finish this article, I would say that automation on LinkedIn is a real opportunity, but it requires method and reflection. By selecting the right tools like Humanlinker, by respecting the platform's rules and personalizing your messages, you can build authentic relationships at scale. Each step, from configuring workflows to analyzing results, helps strengthen your interactions while avoiding errors that lead to restrictions.

The idea is not to replace humans, but to facilitate work while maintaining relevant and engaging communication. With a well-thought-out strategy and appropriate tools, LinkedIn becomes much more than a social network: it is an accelerator of your objectives. 

It’s up to you 💪

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