12 mins

16 Best outbound sales softwares to win more deals

Published on

August 20, 2024

TABLE OF CONTENT

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Humanlinker is a sales engagement tool. It launches highly personalized prospecting sequences at scale.

We have over 15,000 users in 120 countries. We have the expertise to guide you to the best tools on outbound topics. We wrote this article because we know our ecosystem well and can direct you to the best tools to improve your sales.

Find the best outbound software. It will help your business meet and exceed its goals. Executives and salespeople use the tools designed specifically for them. They work in small businesses, startups, or large enterprises. The tools optimize outbound acquisition channels for successful implementation.

Why do you need outbound software in your tech stack?

To be effective in outbound, having the right tools is essential. As launching paid ads campaigns requires a budget, outbound requires specific tools.

Among these tools. It is crucial to have ones for scraping or collecting prospect information. This data must be imported into solutions. These solutions allow sending personalized interactions, such as emails, LinkedIn messages, and calls. Using outbound offers a significant advantage. It increases revenue predictability and is easy to scale.

ℹ️ Scraping is a method used to extract visible data from the internet. It is done automatically and allows for obtaining large datasets quickly and efficiently. The data can include texts, images, videos, and structured information such as tables.

For example, if you know that for every 100 emails sent, you get 15 appointments. So, if you send twice as many emails, you will get twice as many appointments.

So, it's crucial to use the right tools and systems. They will help to carry out these campaigns well.

The 16 Best Outbound Software for Your Sales Team
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Data Tool
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LinkedIn Sales Navigator

LinkedIn Sales Navigator is LinkedIn's advanced search tool. It is designed for growth teams and sales pros. It allows you to identify and target prospects on LinkedIn.

We use it internally to make good prospect lists. It also enriches our database of contacts and companies. This tool is great for making lists of prospects or companies. It's perfect for cold emailing or cold calling, if you have a tool to scrape these searches and lists.

LinkedIn Sales Navigator's key difference is that it relies on one of the largest B2B databases. LinkedIn has over 1 billion members worldwide. There is a high chance that your target has an account.

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Features:

Advanced search with detailed filters to find relevant prospects and companies
Prospect suggestions based on LinkedIn's algorithm
Integration with CRMs to synchronize contact data
Tracking of prospect activities (job changes, post publications, content shares, etc.)
Saving leads and creating notes and tags for better organization

Advantages:

Large B2B database
Precise search using filters that pinpoint exact results
Seamless integration with CRMs (Hubspot & Salesforce)
Detailed insights on prospects and their activities
InMail feature to contact prospects directly on LinkedIn

Disadvantages:

High cost for small businesses
Learning curve to use all advanced features
Limitation on the number of monthly InMails
To scrape data, you need to couple it with another tool

Pricing:

Pricing starts at approximately €79.99 per month for an individual subscription. Team pricing varies based on needs and more features.

Fits for:

SMB and Enterprise

Standalone / Addon Product:

Standalone

Rating Review:

G2: 4.3/5

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Apollo

Apollo is an all-in-one tool. It combines prospect search, data enrichment, and sequence automation.

We don't use it internally because it overlaps with Sales Navigator. But, it complements it by offering data that Sales Navigator lacks. For example, Apollo provides company news and funding rounds. This allows you to segment your lists more precisely.

This tool is suitable for both cold emailing and cold calling due to its features and its extensive prospect database.

One of the main advantages of Apollo is its ability to automate the lead generation process, enabling sales teams to focus on converting prospects rather than manually searching for contacts.

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Features:

Prospect search with extensive database
Data enrichment with more information like company news and funding rounds
Automation of email and call sequences
Integration with CRMs for seamless data synchronization
Advanced filtering options for precise list segmentation

Advantages:

Comprehensive prospect database
Provides extra data not available in Sales Navigator
Automates lead generation processes
Facilitates both cold emailing and cold calling
Enhances list segmentation with unique data points

Disadvantages:

Potential overlap with tools like Sales Navigator
Learning curve to use all features effectively
Higher cost for small businesses
Requires integration with other tools for complete functionality

Pricing:

Pricing information varies based on the specific needs and features required. It is recommended to contact Apollo directly for detailed pricing.

Fits for:

SMB and Enterprise

Standalone / Addon Product:

Standalone

Rating Review:

G2: 4.5/5

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Phantombuster

Phantombuster is a SaaS platform. It allows data extraction and task automation on many online platforms, including LinkedIn. We use Phantombuster internally. It scrapes contact and company data and automates some interactions on LinkedIn. This tool is useful for cold emailing and cold calling campaigns. It is especially helpful when used with other database tools.

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Features:

Data extraction from various platforms: LinkedIn, Instagram, Twitter, etc.
Automation of LinkedIn interactions (sending messages, connection requests, etc.)
Ability to create custom automation workflows
Library of ready-to-use scripts for different automation tasks

Advantages:

High flexibility and customization of tasks
Automation of repetitive and time-consuming tasks
Wide range of ready-to-use scripts
Seamless integration with other sales and data management tools
Intuitive and easy-to-use interface

Disadvantages:

May need technical skills to create complex workflows
Costs can increase quickly based on usage
Limited customer support for basic plans
Extracted data may need verification and cleaning

Pricing:

Pricing starts at about $69 per month for the basic plan. More advanced options are available at higher rates. The rates depend on automation needs.

Fits for:

SMBs and large enterprises

Standalone / Addon Product:

Standalone

Rating Review:

G2: 4.2/5

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Enrichment Tool
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Kaspr

Kaspr is a SaaS. It specializes in finding and getting professional phone numbers. This makes it ideal for cold calling campaigns.

Internally, all our sales representatives use Kaspr to get phone numbers of prospects. They use the numbers to contact them directly. Salespeople find this tool very useful. It helps them maximize their cold calls.

The main advantage of Kaspr is its ability to provide verified phone numbers. This allows sales teams to cut the time spent searching for contacts and increase their efficiency in cold calling.

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Features:

Extraction of professional phone numbers from LinkedIn
Integration with CRMs for easy synchronization of contact data
Advanced search with filters to target relevant prospects
Dashboard for managing contacts and cold calling campaigns

Advantages:

Quick access to verified professional phone numbers
Increases the efficiency of cold calling campaigns
Smooth integration with CRMs for simplified contact management
Intuitive and easy-to-use interface
Responsive customer support

Disadvantages:

High cost for small businesses
Limitations on the number of monthly searches based on the chosen plan
Dependence on the quality of data available on LinkedIn
Requires a premium plan to access all features

Pricing:

Pricing starts at about €45 per month for the basic plan. More advanced options are available at higher rates. The rates depend on phone number search needs.

Fits for:

SMBs and large enterprises

Standalone / Addon Product:

Standalone

Rating Review:

G2: 4.4/5

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Full Enrich

Full Enrich is a powerful solution for searching and extracting contact data. It includes emails and phone numbers. What sets Full Enrich apart is its ability to find this information well. It does this exhaustively and through cascading searches. This ensures high-quality data enrichment.

We use Full Enrich to build our outbound databases. We use it along with scraping tools like SalesNav and Phantombuster.

Full Enrich stands out. It can verify all collected data, ensuring its accuracy and reliability. This prevents surprises when sending campaigns with outrageous bounce or spam rates.

This tool is great for teams. They want to boost their contact rate and improve their data a lot.

Features:

Extraction of professional emails and phone numbers from various sources
Real-time verification of contact data to ensure accuracy
Integration with CRMs for easy data synchronization
Advanced search with detailed filters to target relevant prospects
Cascade search functionality for greatest data enrichment

Advantages:

Access to verified emails and phone numbers
Exhaustive data enrichment through cascade searching
Increased contact rate with relevant prospects
Seamless integration with CRMs for simplified contact management
Responsive customer support and technical help

Disadvantages:

High cost for small businesses
Limitations on the number of monthly searches based on the chosen plan
Dependence on the quality of data available from used sources
Requires a premium plan to access all features

Pricing:

Prices start at about $29 per month for the basic plan. More advanced options are available at higher rates. The rate depends on data enrichment needs.

Fits for:

SMBs and large enterprises

Standalone / Addon Product:

Standalone

Rating Review:

G2: 5/5

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Dropcontact

Dropcontact is a tool for data enrichment in the French market. It offers valid legal information. This information allows the creation of high-quality databases in France.

We use Dropcontact occasionally. But, it is very useful for specific French data needs.

Dropcontact stands out. It provides accurate and up-to-date data. This makes it ideal for companies in France. They want to add reliable and legal contacts to their databases.

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Features:

Automatic enrichment of contacts with emails, phone numbers, and company information
Advanced search and validation of legal information to ensure compliance
Integration with CRMs for easy data synchronization
Database cleaning to remove duplicates and outdated information
Real-time automatic contact updates (in CRM)

Advantages:

Reliable data compliant with French legal standards
High-quality enrichment for B2B databases
Smooth integration with popular CRMs
Automatic cleaning and updating of contacts
Responsive customer support and technical help

Disadvantages:

Tailored to France, this has limited appeal for global companies
High cost for small businesses
Limitations on the number of monthly searches based on the chosen plan
Requires a premium plan to access all features

Pricing:

Pricing starts at about €24 per month for the basic plan. More advanced options are available at higher rates, depending on data needs.

Fits for:

SMBs and large enterprises

Standalone / Addon Product:

Standalone

Rating Review:

G2: 4.7/5

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Prospecting Tool
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Humanlinker

Humanlinker is a tool for hyper-personalizing your multichannel prospecting campaigns. It works across a large number of contacts.

Humanlinker has a robust database and buying signals. It also integrates seamlessly with CRMs. It is made to maximize your prospecting efficiency. It also schedules qualified appointments.

We deploy Humanlinker internally to manage our campaigns with precision. It handles every aspect simultaneously, without external control. This ensures perfect personalization at every stage and for every prospect.

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Features:

Tailor campaigns to individuals across many channels, including LinkedIn and email.
Integrated database with detailed contact information
Detection of buying signals for targeted prospecting
Full integration with Hubspot, Salesforce, and Microsoft Dynamics for data synchronization
Real-time tracking of interactions and campaign performance
Automation of repetitive tasks to increase sales team efficiency

Advantages:

Advanced campaign personalization to maximize engagement
Utilizes many channels to reach prospects where they are most active
Rich database with relevant information for effective prospecting
Proactive detection of buying signals for real-time sales opportunities
Seamless integration with CRMs, simplifying contact data management
Comprehensive and standalone tool, reducing the need for many separate solutions

Disadvantages:

Limited flexibility in copywriting due to AI-based text
Minimal information available if targeted contacts do not have LinkedIn accounts
Less suitable for high volume outreach (requires many LinkedIn or email accounts)

Pricing:

Pricing starts at about €49 per month for the basic plan. More advanced options are available at higher rates. The rate depends on required features. There is also a free plan available that allows platform usage at no cost.

Fits for:

SMBs and large enterprises

Standalone / Addon Product:

Standalone

Rating Review:

G2: 4.7/5

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Instantly

Instantly is a tool exclusively dedicated to sending email campaigns. It stands out for its ability to connect many emails. This greatly increases the number of contacts in each campaign.

We do not use Instantly for email campaigns. It does not support sending sequences from LinkedIn. This limits our ability to do multichannel campaigns.

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Features:

Email campaign sending only
Connection with multiple email providers for increased sending capacity
Smart inbox
Real-time tracking of opens, clicks, and replies
A/B testing to optimize email performance

Advantages:

High sending capacity by connecting multiple email addresses
Automation of email sequences for efficient processing
Real-time performance tracking to adjust strategies
Smart inbox for quick lead handling
Intuitive and easy-to-use user interface

Disadvantages:

Limited to email campaigns only
Requires additional email accounts to maximize sending capacity
Lacks advanced features for multichannel campaigns
Less depth in CRM integration compared to other solutions

Pricing:

Pricing starts at about $37 per month for the basic plan. More advanced options are available for greater needs.

Fits for:

SMBs

Standalone / Addon Product:

Standalone

Rating Review:

G2: 4.9/5

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Salesloft

Salesloft is an email prospecting tool primarily designed for large enterprises. It focuses mainly on email campaigns. But, it offers strong features tailored to the needs of large sales teams.

We do not use Salesloft inside because we are not a large company. Its features are less advanced than other tools on the market.

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Features:

Automation of email sequences with scheduled follow-ups
Tracking of opens, clicks, and replies
Integration with popular CRMs like Salesforce
A/B testing to optimize email performance
Detailed analytics and reporting on campaign performance

Advantages:

Suitable for large enterprises with complex needs
Seamless integration with popular CRMs
Detailed tracking of email performance
Automation of email sequences
High-quality customer support for enterprises

Disadvantages:

Limited to email campaigns only
Less advanced features compared to other market tools
High cost, especially for small businesses
User interface can be complex for new users

Pricing:

Pricing starts at about $125 per user per month. There are pricier options for more features and better support.

Fits for:

Large enterprises

Standalone / Addon Product:

Standalone

Rating Review:

G2: 4.5/5

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HeyReach

HeyReach is a prospecting tool. It specializes only in LinkedIn campaigns. It is designed mainly for small businesses and startups. This tool uses the power of the professional social network. It helps engage prospects more naturally and effectively.

We do not use HeyReach to automate and personalize LinkedIn messages. We use our own tool, Humanlinker.

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Features:

Automation of LinkedIn messages
Tracking interactions with prospects
Personalization of prospecting sequences
Integration with CRM for seamless data synchronization

Advantages:

Allows targeted and personalized prospecting on LinkedIn
Easy to use with a short learning curve
Automates repetitive tasks, freeing up time for higher-value activities
Easy-to-understand controls guide users through every step

Disadvantages:

Limited to LinkedIn, does not support email or other prospecting channels
Less suitable for large enterprises needing a comprehensive multichannel solution
Requires a LinkedIn license to operate effectively

Pricing:

HeyReach has competitive pricing for small businesses. Prices vary by month based on features and the number of users. The basic plan starts at $79 per month per seat.

Fits for:

SMBs and startups

Standalone / Addon Product:

Standalone

Rating Review:

G2: 4.9/5

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Call / Video Tool
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Aircall

Aircall is a cloud-based telephony solution. It is designed for sales and support teams. It offers advanced features to improve call efficiency and productivity. This platform integrates well with many CRMs and other productivity tools. It is for smooth call management.

Our teams use Aircall to handle inbound and outbound calls. It ensures smooth communication with prospects and customers. It also integrates the data directly into our CRM.

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Features:

Cloud-based telephony system with local and international numbers
Call recording and automatic transcription
Call queueing and distribution for efficient volume management
Integration with CRMs like HubSpot, Salesforce, and others
Real-time statistics and detailed reports on call performance
Click-to-call capability directly from the CRM

Advantages:

Simplifies call management with an intuitive interface and advanced features
Improves team productivity with seamless integrations
Offers increased flexibility with local and international numbers
Provides detailed analytics to enhance call performance
Quick and easy setup and configuration

Disadvantages:

Can be costly for small businesses
Dependence on a stable internet connection for optimal call quality
Some advanced features may require a learning curve

Pricing:

Aircall pricing starts at about $40 per month per license. You must buy at least 3 licenses. Prices vary based on features and the number of users.

Fits for:

SMBs and large enterprises

Standalone / Addon Product:

Standalone

Rating Review:

G2: 4.3/5

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Modjo

Modjo is a conversation recording and analysis platform for sales teams. It captures sales calls. Then, it transcribes and analyzes them. This provides valuable insights to improve sales performance and strategies.

We use Modjo to record and analyze our sales calls. It helps our salespeople find best practices and improve. Modjo also centralizes all customer interactions in our CRM.

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Specific Features:

Automatic recording of calls and meetings
Transcription and analysis of conversations to identify key themes
Insights into behaviors and scripts of top-performing salespeople
Tracking of performance indicators and sales KPIs
Integration with CRMs like Salesforce, HubSpot, and others
AI-based alerts and recommendations to optimize sales interactions

Advantages:

Provides detailed analysis of sales interactions to improve performance
Identifies best practices and effective sales behaviors
Facilitates coaching of sales teams with concrete data
Seamless integration with CRM tools for centralized data management
Offers real-time insights to adjust sales strategies

Disadvantages:

High cost for small businesses
Requires a learning curve to utilize all features effectively
Dependence on good recording quality for accurate transcriptions

Pricing:

Modjo's price varies based on features and the number of users. It is typically around €100 per user per month.

Fits for:

SMBs and large enterprises

Standalone / Addon Product:

Standalone

Rating Review:

G2: 4.6/5

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CRM
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Hubspot

HubSpot is a full CRM. It offers tools for marketing, sales, customer service, and content management. It enables businesses to manage and automate their commercial processes efficiently and integratively.

We use HubSpot to centralize all our customer interactions. It automates our marketing campaigns, manages our leads, and tracks our sales. HubSpot integrates with our other tools. It allows for smooth, efficient operations.

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Specific Features:

Integrated CRM to manage contacts, companies, deals, and tickets
Email and marketing campaign automation
Content management tools (CMS) to create and manage websites
Tracking of interactions and customer engagements
Detailed analytics and reporting to measure performance
Integrations with third-party tools for centralized data management

Advantages:

Intuitive and easy-to-use user interface
Wide range of features to manage all aspects of customer interactions
Automation of repetitive tasks to save time
Excellent integration with third-party tools
High-quality customer support and learning resources

Disadvantages:

High cost for advanced features, which may be a barrier for small businesses
Learning curve to master all offered features
Limits on free features that require paid upgrades

Pricing:

HubSpot pricing varies based on the modules and features chosen. There is a free version with basic features, but paid plans start at €50 per month and can go up to several hundred euros for advanced features.

Fits for:

SMBs and large enterprises

Standalone / Addon Product:

Standalone

Rating Review:

G2: 4.4/5

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Salesforce

Salesforce is a full CRM. It offers solutions for sales, marketing, customer service, and analytics. It helps businesses manage customer interactions well. It centralizes all customer data in one place.

We do not use Salesforce internally. But, many companies use it to manage their business processes. They also use it to automate their operations.

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Specific Features:

Integrated CRM to track contacts, opportunities, and sales
Automation of sales and marketing processes
Customer service tools to manage tickets and cases
Advanced analytics and reporting to measure performance and gain insights
Integration with numerous third-party tools for centralized data management
Highly customizable platform to meet specific business needs

Advantages:

Comprehensive and robust platform with a wide range of features
Excellent customization capabilities to meet specific business requirements
Rich ecosystem with numerous third-party integrations
High-quality customer support and extensive training resources
Ability to handle large volumes of customer data

Disadvantages:

High cost, particularly for small businesses or startups
Significant learning curve to master all offered features
Complexity in initial setup and customization

Pricing:

Salesforce pricing varies based on the modules and features selected. Basic plans start at about €25 per user per month. But, prices can reach hundreds of euros for advanced features and extra modules.

Fits for:

SMBs and large enterprises

Standalone / Addon Product:

Standalone

Rating Review:

G2: 4.3/5

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Microsoft Dynamics

Microsoft Dynamics is the last CRM on our list. It is popular among many companies. They use it to manage their business and customer relationships. It helps them to improve efficiency.

We do not use Microsoft Dynamics internally. But, many enterprises have widely adopted it for its robust capabilities.

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Specific Features:

Integrated CRM to track contacts, opportunities, and sales
ERP for managing finances, operations, sales, and services
Automation of sales and marketing processes
Customer service tools to manage tickets and cases
Advanced analytics and reporting for performance insights
Integration with other Microsoft products (Office 365, Power BI, Azure, etc.)

Advantages:

Seamless integration with the Microsoft ecosystem, offering a consistent user experience
Comprehensive solution for managing customers and enterprise resources
Customization capabilities to meet specific business needs
Robust customer support and extensive training resources
Scalability for growing businesses

Disadvantages:

High cost, particularly for small businesses or startups
Significant learning curve to master all offered features
Complexity in initial setup and customization

Pricing:

Microsoft Dynamics pricing varies based on the specific modules and features chosen. Basic plans start at about €50 per user per month. But, prices can increase based on needs and extra modules.

Fits for:

SMBs and large enterprises

Standalone / Addon Product:

Standalone

Rating Review:

G2: 4.2/5

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