The best Linkedin prospecting tools in 2024

If you are part of the sales team, you have probably already used LinkedIn to prospect new clients. 

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LinkedIn is an ultra-powerful lever for connecting to new relationships and starting conversations. Automating certain tasks such as sending messages allows you to optimize your contact search and analyze your interactions. 

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Whether you are entrepreneur, freelance, small teams or large teams, using the right tools is necessary to maximize productivity. 

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In this article, we reveal our list of best tools of 2024 to maximize your prospecting efforts on LinkedIn!

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The importance of a LinkedIn prospecting tool

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LinkedIn: the network of professionals!

LinkedIn is the place where more than a billion (including 35 million in France) professionals meet, exchange ideas and discover opportunities. 

The platform allows you:

• To create a “showcase” profile that suits you
• Join groups on various topics
• To publish posts, articles, newsletters
• To connect with interesting people: your prospects, potential partners, future investors. 

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In short, if you are not yet on LinkedIn, now is the time to take the train! 

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Importance of prospecting on LinkedIn for salespeople

LinkedIn is a salesperson’s treasure trove. Thanks to this platform, you have the possibility to target the right people for your prospecting and better understand their interests and needs. 

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With a simple conversation, you can create a real relationship and potentially convert your exchanges into customer opportunities.

An important point to remember: 80% of B2B prospects come from LinkedIn. 

Moral: invest on this platform!

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The benefits of using an automated prospecting tool on LinkedIn

What's better than working less while getting better results? It’s the dream of all of us, right?

How your tool can help you achieve this: 

• Automation of repetitive tasks like sending messages or requesting connections is done instantly;
• YOU save time and you focus on other strategic tasks.
• It also helps you to target audiences specific and analyze the results of your actions.

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It’s like a personal assistant that helps you maximize your success! (except that he works at night and never gives up his efforts...something we couldn't do!) 

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The essential features of a LinkedIn prospecting tool

As we talked about just above, LinkedIn prospecting tools have become essential for several actions: 

• Automation of prospecting tasks 

This is one of the greatest strengths of a prospecting tool!

Gone are the days when you had to spend hours sending connection requests or manually tracking your interactions. 

Instead, focus on what's most important: build meaningful relationships. 

• Personalization of prospecting emails

Personalization is just as important, if not more so!

A good prospecting tool allows you to personalize your messages to each prospect, without spending hours customizing. In this case, you show real interest, unlike generic messages. 

It is very often thanks to artificial intelligence that the personalization of messages is possible. A robot that engages like a human? Welcome to 2024! 

• Performance analysis and results monitoring

Are your efforts paying off? 

In digital, you need to track your performance. For what ? Because you have access to all the data you need to iterate, start over, test your approaches, thanks to the results. 

You can :

• Check your open rate 
• How many connection requests were accepted
• What type of content got the most engagement

This valuable information will allow you to adjust your strategy and improve your results.

• Automation of time-consuming tasks

A good prospecting tool allows you to automate time-consuming tasks such as:

• Researching prospects
• Monitoring your targets
• Monitoring news in your sector 
• Connection requests

to focus on strategic tasks. 

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In summary, prospecting tools have many advantages, to save you time in all your efforts, without losing quality. 

We love it! 

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How to choose the right LinkedIn prospecting tool?

Choosing the right LinkedIn prospecting tool, with all their options, can be a real headache. 

Don't panic! 

Here are some key factors to help you make the right choice:

• Efficiency : Ask yourself if the tool will help you achieve your prospecting objectives. Check out reviews and case studies from other users. A good tool improves your conversion rate while reducing the time spent on repetitive tasks;
• Ease of use: If the tool is too complex, it can quickly become a headache. Opt for an intuitive tool that requires little training. A clear dashboard that allows you to stay productive without wasting time figuring out how to do things;

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• Personalization of emails: Personalization is the key to successful prospecting. Choose a tool that allows you to personalize your messages easily, such as integrating tags to insert names, companies, references. More personalized messages = more chance of engaging prospects (Psss: discover Humanlinker, your future ultra-personalization tool). 

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• Level of automation : Automation is one of the main advantages of a prospecting tool. What do you want to automate? sending messages, prospect research, responses, follow-up… opt for a tool with automation adapted to your needs while keeping the human side;

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• Integration of artificial intelligence (AI) for personalization: AI is an essential element that must complement your prospecting tool. Some tools use AI to analyze data to recommend suitable strategies. This saves you time without neglecting the quality of your interactions.

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Comparison of LinkedIn prospecting tools

Humanlinker

The all-in-one tool for ultra personalize your prospecting messages and improve the productivity of sales teams on LinkedIn

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• Target : B2B salespeople looking to optimize their sales processes on LinkedIn
• Main functionality : Task automation, interaction personalization, CRM integration
• The +: Extensive personalization thanks to AI, Smooth integration with CRMs, Automation of repetitive tasks
• THE - : Learning curves for new users, potentially high price depending on functionality, functionality less relevant for small businesses
• Price : According to your needs/pro €56/month

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Lush

This tool is focused on collecting contact information for qualified leads.

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• Target : Salespeople looking for very specific contact information
• Main functionality : Direct access to data, CRM integration
• The +: Highly accurate contact data, easy integration with CRM tools, quick access to prospect information 
• THE - : Limited functionality apart from data enrichment, does not allow automation of complex sequences, can become expensive for large-scale use
• Notice : 

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• Price : from €29/month

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Kaspr

Kaspr is a data enrichment tool, particularly for finding email addresses and phone numbers

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• Target : Small and medium-sized businesses, commercial
• Main functionality : Data enrichment, LinkedIn Sales Navigator integration
• The +: Quick access to prospect numbers and emails, seamless integration with LinkedIn Sales Navigator, easy to use for lead enrichment
• THE - : Limited functionality in terms of automation, less useful for teams looking for complete solutions, data sometimes incomplete on certain profiles
• Notice 

• Price : from €39/month

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Makerz

Prospecting tool designed for startups with rapid growth needs

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• Target : Startup and agile sales teams
• Main functionality : Automation of prospecting, lead segmentation
• The +: Very flexible tool perfect for startups, automation and customization of sequences, modern and intuitive interface
• THE - : less awareness than some competitors, lack of advanced analysis functionality, limited integration compared to major platforms
• Price : on request

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LaGrowthMachine

This tool allows you to create automated and personalized sequences to maximize interactions. 

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• Target: Start up et PME
• Main functionality : Multi-channel automation, LinkedIn campaign management
• The +: Very effective multi-channel prospecting, good personalization of messages, intuitive easy-to-use interface
• THE - : Requires initial setup to maximize its potential, less suitable for larger businesses, does not cover all aspects of the sales process
• Price : from €39/month

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Evaboot

The extraction tool optimized for LinkedIn sales Navigator

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• Target : Salespeople using Sales Navigator
• Main functionality : Extracting data from Sales Navigator
• The +: Easy and quick data extraction, simple and effective interface, saves time on prospect research
• THE - : functionality limited to data extraction, no sequence or message automation, less useful without Sales Navigator 
• Notice :

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• Price : from €49/month

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Expand

A particularly powerful tool for automating your connections and messages on LinkedIn

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• Target: Growth hackers, sales teams
• Main functionality : Connection automation, personalized messaging 
• The +: Advanced automation of LinkedIn messages, very fine customization of sequences, intuitive and easy-to-use interface
• THE - : relatively high price for small businesses, requires initial learning, can become complex for beginners
• Notice : 

• Price : from €99/month

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Lemlist

The complete platform that allows you to launch multi-channel prospecting campaigns and ultra personalize your emails with video content. 

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• Target : Sales and marketing teams
• Main functionality : Multi-channel sequence, email personalization
• The +: Excellent message personalization, multi-channel support (emails + LinkedIn), ideal for creative prospecting campaigns
• THE - : can be complex customized for novices, price can be high for small businesses, requires a well thought out strategy to maximize results
• Notice :

• Price : from €59/month

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Crazy

The simple and affordable tool to automate your LinkedIn prospecting

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• Target : Freelance, startup, PME
• Main functionality : Automation of connections and messages
• The +: Excellent value for money, easy to use, affordable solution for small businesses
• THE - : less advanced functionality compared to more expensive competitors, less suitable for large-scale sales teams, limited analytics functionality
• Notice :

• Price : from €24/month

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PhantomBuster

Very flexible tool that automates different actions on LinkedIn

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• Target : Growth hackers, developers, marketers
• Main functionality : Automation of actions on LinkedIn, data extraction
• The +: Very flexible and customizable, task automation, on many platforms, can be used for complex scenarios
• THE - : High learning curve for new users, requires technical skills to maximize its potential, expensive if used extensively on multiple platforms
• Notice :

• Price : from €59/month

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DuxSoup

A popular tool for automating profile visits and messaging on LinkedIn

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• Target : Freelancers, B2B salespeople, sales teams
• Main functionality : Automation of profile visits, automatic messages
• The +: very affordable for small teams, simple to configure and use, effective automation of repetitive tasks
• THE - : Limited functionality for large teams, no multi-channel support, less message personalization compared to competitors
• Price : from €11.25/month

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LeadConnect

A tool to automate connections and lead tracking on LinkedIn

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• Target : Startup, SME, sales
• Main Functionality : Automation of invitations and follow-ups on LinkedIn
• The +: Good customization of automatic sequences, simple and intuitive interface, good value for money for small businesses
• THE - : limited advance functionality, interface sometimes considered dated, no multi-channel integration
• Notice :

• Price : from €25/month

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Uplead

Uplead is a tool focused on enriching B2B data for more targeted prospecting

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• Target : B2B companies looking to enrich their databases
• Main functionality : B2B databases, lead extraction, email verification
• The +: Precise and verified data, access to a large qualified B2B contact base, integration with CRM for smooth monitoring
• THE - : Relatively high price for small businesses, limited automation features, less suitable for freelancers and small teams
• Notice :

• Price : from €99/month

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LI Prospect Finder

Tool designed to find and extract target prospects directly from LinkedIn

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• Target : SMEs, Large Companies
• Main functionality : Extraction of data from LinkedIn, advanced segmentation
• The +: Effective extraction of LinkedIn leads, very useful for large-scale sales teams, advanced segmentation of prospects for targeted campaigns,
• THE - :  Features limited to lead extraction, no real messaging or campaign automation, requires Sales Navigator for optimal use
• Price : on request

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Skylead

Skylead focuses on multi-channel prospecting with advanced automation features

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• Target : Salespeople, marketing agencies
• Main functionality : Automation of LinkedIn messages and connections, multi-channel sequences
• The +: Multi-channel support, excellent sequence personalization, powerful automation of repetitive tasks
• THE - : Relatively high price, especially for small teams, initial complexity for configuration, requires learning for optimal use
• Notice :

• Price : from €100/month

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Crystal

The analysis tool that allows you to personalize communication based on the personality traits of prospects. 

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• Target : Salespeople and recruiters looking to better understand the personalities of their prospects
• Main functionality : Analysis of LinkedIn profiles to adapt messages according to personalities
• The +: Ultra-precise personalization thanks to behavioral analysis, very useful for sales teams seeking to adapt their approaches, unique complements to traditional prospecting tools 
• THE - : functionalities limited to behavioral analyses, no automation of campaigns or messages, not an all-in-one solution for prospecting
• Notice :

• Price : from €29/month

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LinkedIn Sales Navigator

LinkedIn's flagship tool for prospecting, offering advanced features for generating leads.

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• Target : Salespeople, large companies, sales teams
• Main functionality : Advanced prospect search, automatic recommendation, CRM integration
• The +: Native integration with LinkedIn guaranteeing a seamless experience, very powerful search tools to target prospects
• THE - : Relatively high cost, especially for small businesses, does not offer email automation, significant learning curve to exploit all the features
• Notice :

• Price : from €79/month

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LeadFuse

THE complete solution for generating B2B leads and enriching contact information!

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• Target : B2B companies looking to enrich their prospect databases
• Main functionality : Lead generation, data enrichment, CRM integration
• The +: Large database of qualified prospecting, data verified for better accuracy, may seem excessive for small teams
• THE - : High price, suitable for large businesses, limited automation functionality, may seem excessive for small businesses
• Notice :

• Price : from €132/month

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Appollo.Io

All-in-one prospecting and lead management tool with automated sales sequences

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• Target : B2B salespeople, sales teams
• Main Functionality : Lead databases, sales sequences, CRM integration
• The +: Large database of qualified prospects, effective automation of sales sequences, very good quality/price ratio for B2B teams
• THE - : Complex for novice users, interface sometimes considered not very intuitive, not as suitable for small businesses with simple needs
• Notice :

• Price : from €39/month

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Octopus CRM

Octopus is a rather affordable tool for automating tasks on LinkedIn and managing leads directly in the tool

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• Target : Freelancers, small businesses
• Main functionality : Message automation, integrated CRM management
• The +: Very affordable for freelancers and small teams, CRM integrates for simplified prospect tracking, effective basic automation for LinkedIn
• THE - : Limited functionality for large teams, less efficient for multi-channel sequences, simplistic interface, lack of advanced options
• Notice :

• Price : from €6.99/month

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LinkedRadar

A simple tool to automate actions on LinkedIn at an affordable price

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• Target: Freelancers, startups
• Main functionality : Automation of connections and messages, lead management
• The +: Very competitive in terms of price, simple automation of connections and messages, ideal for small budgets
• The -: Features automation limited to LinkedIn, no advanced CRM integration, fewer features for larger businesses
• Notice :

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• Price : from €15/month

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Surf

The extension that makes it easier to manage LinkedIn leads directly from the browser
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• Target: start-ups, scale ups, salespeople
• Main functionality : Chrome extension to automate prospect management on LinkedIn, CRM integration
• The +: Very easy to use, lightweight extension, smooth integration with CRM, practical for managing prospects from the browser
• THE - : Fewer advanced automation features, no support for multi-channel sequences, less suitable for large companies looking for full functionality
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• Price : from €30/month

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Maximize the effectiveness of your LinkedIn prospecting tool

If you want to be more effective with your prospecting tool, you will need:

• Optimize your use : to make the most of your LinkedIn prospecting tool, explore all its features. The more you know it, the more effective you will be. The tools are full of nuggets, sometimes hidden! 
• Train you continuously: digital marketing is evolving rapidly. Participate in training and read articles to stay up to date on best practices
• Analyze performance: regularly analyze your results: opening rate, response rate, etc.
• Personalize : adapt your messages according to the needs of your prospects for a more authentic relationship, without forgetting to personalize your reminders!
• Target . Do lots of research to better target your audience with a concentration on segments more likely to be interested in your offers
• Offer value: create value in your messages instead of being too pushy. Ask interesting questions and don't force the sale on the first message
• Check the dEmail deliverability: make sure your emails reach recipients and are optimized
• Tester : Test, test and test to optimize your campaigns. It could be different schedules, different segments, different hooks…

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Test a LinkedIn prospecting tool for free to get more sales meetings

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Now that the list of LinkedIn prospecting tools is established, all that’s left to do is! 

You can even test them for free (most of them):

• This allows you to test the prospecting tool without obligation and explore its functionalities
• To understand how the tool can boost your performance
• Check if the tool meets your specific needs
• A chance to make sure if the tool fits into your prospecting strategy

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For example, test Humanlinker now: you can try all the features for free: import contacts, analyze them, create your personalized messages… all for €0. It’s this way 👇

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You now have all the keys in hand to choose the best LinkedIn prospecting tools. 

The right tool will transform your sales approach, save you time and boost your conversion rates. Think about efficiency, personalization, and automation to make a difference!

Don’t hesitate to test and remember that the bus is about creating authentic connections and attracting qualified prospects. 

Get started and get ready to take off your prospecting on LinkedIn

Good luck in your quest for success!